BOOKS + WRITING
FIRST WORLD PROBLEMS
My ongoing webcomic about the state of the world. A family from Africa takes their annual trip to the U.S. and gets caught up in the culture wars. American politics follow them home to Kenya, where decisions made 7,000 miles away turn their lives upside down. A sharp, funny, and unsettling look at a world more connected — and conflicted — than ever.
Brand The Change
The ultimate branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers. Build your brand for change with a strong strategy and practical tools and tricks. Published by BIS - available in paperback and ebook worldwide.
SELECTED Essays
Removing barriers for female entrepreneurs online - Stanford Social Innovation Review, 2024
I used AI to build a brand image library. What I found excited and frightened me - Medium, 2022
What the sale of Sugru tells us about the importance of brand and marketing - Medium, 2018
Three Dysfunctional Beliefs About Branding that urgently need a reframe - Brand The Change, 2017
Building brand as your organisation grows - Stanford Social Innovation Review, 2017
Five ways impact brands can differentiate from the competition - Brand The Change, 2016
Social good is always good branding - or is it?
Stanford Social Innovation Review, 2016
Find all other essays here.
NEWSLETTER: the brand ethicist
Every month, I answer reader questions about tricky situations and moral dilemmas we encounter while building brands for change.
The archive
Find all essays, articles, interviews, commissioned writing, press, and newsletters on the blog.