How to frame your innovative product so people understand, believe in, and champion It
Innovative products will always ask people to invest a little mental effort before they can understand something new. But you can reduce it. I wrote up how for Harvard Innovation Labs.
On International Women’s Day, brands should stop posting messages of support, and start taking women serious as customers
Women are by far the best customers in fintech. Yet we’re not good at selling to them. Why?
So you want to write a book - a cautionary tale of encouragement
Written with Roshan Paul for the Indian Development Review.
Should I tolerate the white saviorism in our fundraising campaign strategy?
A communications professional is struggling with an age-old dilemma: does the end justify the means?
The sensitivity around words exhausts me. Should I push back?
This week, a communication expert in the education space is stuck in the Word Wars. Should she resist?
Removing Barriers for Women Entrepreneurs Online
Six research and design tips for social networks, community builders, and educational organizations that want to support gender-inclusive entrepreneurship.
i’d like my brand to be more diverse, but we’re not there yet. should i ride the trend anyway?
A reader is on the fence about diversifying their brand.
A storytelling exercise became deeply uncomfortable. Should I have intervened?
A reader wonders if she should have stepped in when a participant was pressured to make a personal experience part of her brand’s story.
Should I blow the whistle on my cherry-picking charity?
A reader fears her charity is a little too selective about the stories they feature for donors.
Is my vision too big?
A reader feels apprehensive about sharing their big bold vision at the start of their journey.
