Work with me
I work with teams building products that solve real problems and have to earn trust to succeed.
You might be here if:
Your product is strong, but adoption is slower than expected
People donβt fully trust or understand what you offer
You are scaling and your brand is not keeping up
You want to reach new audiences without losing credibility
If you are trying to drive real adoption, not just awareness, we should talk.
how i work
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Define your product vision and brand strategy, and make it actionable across your team. This is about clarity, focus, and decisions you can actually execute on.
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Turn complex products into clear, compelling stories people understand and care about. From positioning to messaging, B2C content to thought leadership.
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Translate strategy into marketing, content and community that drives real adoption. This includes leading creative work and building a culture of testing and experimentation.
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Set up brand teams, structures and ways of working that can scale.
Or support founders and leaders directly with thought leadership and communication.
selected clients
MESH
Growing a social network for the informal economy from 20,000 to 1 million monthly users.
Led brand across growth, content and community, and supported key partnership launches with brands like Microsoft and the Bill and Melinda Gates Foundation.
M-KOPA
I work with the gender, sales and marketing teams to strengthen how the brand connects with women, their most valuable customers.
Internet of Elephants
Launched four digital products and games that use data and storytelling to bring new audiences into wildlife conservation.
Shujaaz
Codified the brandβs DNA to help the team scale and innovate while staying true to what resonates with 7.5 million young Kenyans each month.
Flutterwave
Shaped brand storytelling for one of Africaβs leading fintechs, highlighting how it opens up (global) opportunities for African entrepreneurs.
Get in Touch
If this resonates, Send me a quick note on what youβre building and where I can help
ππ» anne@brandthechange.org