Work with me

I work with teams building products that solve real problems and have to earn trust to succeed.

You might be here if:

  • Your product is strong, but adoption is slower than expected

  • People don’t fully trust or understand what you offer

  • You are scaling and your brand is not keeping up

  • You want to reach new audiences without losing credibility

If you are trying to drive real adoption, not just awareness, we should talk.

how i work

  • Define your product vision and brand strategy, and make it actionable across your team. This is about clarity, focus, and decisions you can actually execute on.

  • Turn complex products into clear, compelling stories people understand and care about. From positioning to messaging, B2C content to thought leadership.

  • Translate strategy into marketing, content and community that drives real adoption. This includes leading creative work and building a culture of testing and experimentation.

  • Set up brand teams, structures and ways of working that can scale.
    Or support founders and leaders directly with thought leadership and communication.

selected clients

MESH

Growing a social network for the informal economy from 20,000 to 1 million monthly users.
Led brand across growth, content and community, and supported key partnership launches with brands like Microsoft and the Bill and Melinda Gates Foundation.

M-KOPA

I work with the gender, sales and marketing teams to strengthen how the brand connects with women, their most valuable customers.

Internet of Elephants

Launched four digital products and games that use data and storytelling to bring new audiences into wildlife conservation.

Shujaaz

Codified the brand’s DNA to help the team scale and innovate while staying true to what resonates with 7.5 million young Kenyans each month.

Flutterwave

Shaped brand storytelling for one of Africa’s leading fintechs, highlighting how it opens up (global) opportunities for African entrepreneurs.

  • "Anne opened our minds on how we approached the business. We understood our positioning in the energy space and the team is now more aligned on which stakeholders our growth will come from. It's much clearer what our essence and usp is, and how we can keep that the top priority in our communication.

    Shagun Jain – Commercial Director, Spark Energy

  • "MTIBA was growing rapidly, resulting in a complicated brand architecture. Anne helped us understand the different scenarios and the consequences that enabled us to make strategic choices, then led the creation of guidelines for practical implementation by our team and partners. Our brand has become more effective and clear in its communication, allowing us to focus on what is important: the growth of the user base and their ability to cover their family’s health care costs."

    Kees van Lede, – CEO, Carepay

  • "Under an extremely tight timeline, Anne assembled a world-class team of talent who, under her management, built a brand that accurately demonstrates our bold vision for global health equity. Anne is one of those consultants you wish could join your team permanently. She skillfully managed a diverse team of sometimes strong opinions, aligning us in a common goal and providing a result in which we all are proud of."

    Krista Donaldson – CEO, Equalize Health

  • "I didn't realize rebranding and renaming could be enjoyable until I met Anne! My previous experiences were painful, and I wasn't confident in the outcomes. Anne makes it a breeze by setting the right foundation and quickly connecting the fundamentals all the way through to the creative. I've met many brand professionals who are strong in one particular area; Anne maintains a super high level across all aspects. Not only was I delighted with the creative outputs, but I learned a lot working with Anne."

    Boston Nyer – Head of Business Operations at Givewell

  • "I've worked with renown branding agencies before, and Anne's thinking was just as good or better but with far more flexibility - crucial if you're an early stage start-up."

    Tim Chong – Co-founder and CEO at Yonder

Get in Touch

If this resonates, Send me a quick note on what you’re building and where I can help

👉🏻 anne@brandthechange.org